Quick Win: The Power of a 3-Step Lead Scoring Model

Startups often over-engineer lead scoring—or skip it entirely.

‍

Here’s a simple model to get traction fast:

‍

‍Step 1: Score by firmographics (industry, size, region)

‍

‍Step 2: Add engagement (email opens, site visits)

‍

‍Step 3: Layer in intent signals (form fills, demo requests)Start with a basic scoring scale (A, B, C or 1–10), iterate, and optimize.

‍

You don’t need perfect. You need progress.